Milwaukee, WI, September 25, 2026 — Peggy Williams-Smith, currently serving as President and CEO of Visit Milwaukee, has been appointed to lead the Wisconsin Center District (WCD) as its interim president and CEO. Her appointment is set to take effect on October 1st. This leadership transition occurs in the wake of the recent termination of the WCD’s previous chief executive.

The appointment of Williams-Smith aims to provide a period of stability for the district, which oversees significant Milwaukee venues including the Baird Center. Her extensive experience in the tourism and hospitality sector through her role at Visit Milwaukee is expected to be a key asset during this interim period.

In a related development, Omar Shaikh has been elected as the new chair of the WCD board. The board’s election of a new chair, alongside the appointment of an interim CEO, signifies a period of reorganization for the district.

The Wisconsin Center District is a vital entity within Milwaukee, responsible for the management and operation of key convention and entertainment facilities. The organization’s leadership changes come at a time when ensuring operational continuity and strategic direction is paramount for its venues and their contribution to the local economy.

Further details regarding the specific circumstances of the previous CEO’s termination were not immediately available. The duration of Williams-Smith’s tenure as interim president and CEO, and the process for selecting a permanent successor, were also not provided.


Story summarized from the original created by Jeramey Jannene on urbanmilwaukee.com, see more information here.

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