Mexican entrepreneur Kenia Chávez featured by Mujer de 10 as Adanova expands its national presence

“Adanova logo”

MEXICO CITY, Mexico – November 14, 2026 – Kenia Chávez, founder and CEO of the Mexican wellness company Adanova, was recently profiled by lifestyle magazine Mujer de 10 in an interview examining her professional journey, scientific background, and approach to building a consumer brand.

The feature adds to a growing public record of Adanova’s development as a Mexican company with national distribution. In the interview, Chávez discusses how her training as a graduate of the Chemistry program at the National Autonomous University of Mexico (UNAM) shapes her business approach, combining technical rigor with operational discipline, direct communication, and a consumer-centered philosophy.

At a time when Mexican consumers increasingly value transparency from the brands they buy, Adanova’s positioning reflects a broader shift toward clear labeling and informed purchasing decisions. The company has built its identity around honest communication and controlled national expansion.

“I created Adanova because I was tired of an industry that demands blind faith,” Chávez said. “My chemistry training taught me the value of evidence and precision. My vision is to build a company where consumers have the information they need to make their own decisions with confidence.”

Executive leadership and founder-driven growth

Chávez combines her scientific background with hands-on business leadership, directly overseeing brand strategy and commercial execution across multiple sales channels. Her direct leadership has allowed Adanova to maintain a consistent identity while growing beyond its original local base.

“My vision with Adanova is to bring truth, clarity, and respect back to consumers’ everyday experiences,” Chávez highlighted in the feature.

Multichannel commercial strategy

Founded and headquartered in Mexico City, Adanova has grown from its local origins into a brand with national distribution through a deliberate multichannel strategy. The company’s commercial presence integrates its direct-to-consumer digital platform, the country’s leading online marketplaces, and specialized retail partners with physical locations across Mexico.

This diversified structure allows the company to expand its consumer touchpoints while reducing dependence on any single channel — an approach that reflects its growing commercial reach beyond its initial Mexico City presence.

Together, these elements position Adanova as a founder-led Mexican company building national recognition through disciplined growth and transparent communication. With its expanding distribution network, the company continues to strengthen its role in Mexico’s evolving consumer market.

Company website: https://adanova.mx

About Kenia Chávez

Kenia Chávez is a Mexican entrepreneur, founder and CEO of Adanova, a company headquartered in Mexico City. A graduate of the Chemistry program at the National Autonomous University of Mexico (UNAM), she combines her scientific training with hands-on business leadership to build a brand centered on transparency and informed consumer choice. Under her leadership, Adanova has established itself as a company with national distribution and a multichannel presence across Mexico’s digital commerce, marketplace, and specialized retail environments.

About Adanova

Adanova is a Mexico City–based company founded by Kenia Chávez, a graduate of the Chemistry program at the National Autonomous University of Mexico (UNAM). Through a multichannel network spanning its direct-to-consumer platform, national marketplaces, and specialized retailers, the company has moved from its local roots to establish a growing national presence in Mexico, guided by a brand philosophy centered on honest communication and respect for the consumer.

For more information, visit adanova.mx.

Media Contact
Company Name: Adanova Wellness México
Contact Person: Press Office / Communications Team
Email: Send Email
Phone: +52 55 7435 7270
Address:Matías Romero 1112
City: Ciudad de México
State: CDMX
Country: Mexico
Website: https://adanova.mx

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