Proof of the American Dream: Eugene Turushev Built Across Three Industries

MIAMI, FL / ACCESS Newswire / September 2, 2026 / In a world where entrepreneurial success often feels out of reach, Eugene Turushev’s story serves as a shining example of grit, ambition, and the relentless pursuit of the American Dream. Arriving in the U.S. from Europe with little more than a vision, Eugene embarked on a journey that would see him build a multi-million-dollar empire within just eight short years.

The Franchise Builder

Eugene’s story began humbly. Navigating an unfamiliar landscape, he rolled up his sleeves and dived into the world of home services. It was here that Eugene demonstrated his unyielding work ethic and entrepreneurial flair, building a successful franchise chain. Without a blueprint or backers, Eugene established a business that quickly gained traction, disrupting the home services industry.

His franchise chain provided a solid foundation for the wealth of opportunities that would soon come his way, a stepping stone to even grander ambitions.

A Partnership That Changed the Game

After conquering the home services space, Eugene crossed paths with Matt Hoadley, a strategic American business partner who shared his hunger for innovation and growth. Together, they built 24 Home Buyer, a real estate company designed to serve the voracious demands of hedge funds across the country. Their business model was simple but profound: locate undervalued properties, acquire them, and then resell to a network of hedge funds looking to invest.

What began as a calculated venture soon blossomed into a nationwide powerhouse. Today, 24 Home Buyer works with 130 hedge funds, efficiently fulfilling property acquisition orders across the U.S. Their ability to move quickly and effectively in a competitive market has set them apart as indispensable partners to some of the most sophisticated investors in the country.

The partnership expanded from there. The two also launched First Class Capital Group, a Miami-based investment firm that acquires and stabilizes undervalued single-family and multifamily properties, and takes on struggling businesses to turn them around. It was there that they sharpened the skill that would define everything after it: buying something that works but is badly run, and rebuilding the system underneath it.

The Move Into Financial Services

Every industry the two had entered was built on something physical: a truck, a crew, a house. Financial services was different. Its product is intangible, which is precisely what makes it one of the most scalable businesses in the world. It was also, they found, one of the least efficient.

In 2025 they founded BDE Capital Financials, an insurance technology company that allows consumers to quote and bind life insurance coverage entirely online, through a panel of more than 25 carriers, in all 50 states. Where the traditional process can stretch across weeks of paperwork, phone calls, and appointments, the platform is designed to compress it into a single sitting.

The technology is only half the strategy. Eugene and Matt are simultaneously acquiring established life insurance teams and building new distribution around them, assembling under one roof what has historically been a fragmented industry of small independent agencies.

“Insurance is one of the last industries where the customer experience never caught up to the technology,” Eugene says. “We are doing two things at once. Making it possible to get covered in an afternoon instead of a month and bringing good agents into a company that offers them real ownership instead of a desk and a quota.”

Building Toward Something Bigger

For Eugene, BDE is not a single company but the first floor of a larger structure. The plan is to keep acquiring, teams and agencies first, adjacent businesses later, under one parent.

Eight years after arriving in the United States, Eugene and Matt continue to expand, proving that the American Dream is alive and well, and that it still belongs to the people willing to do the unglamorous work.

About BDE Capital Financials: BDE Capital Financials is a nationwide insurance technology company founded in 2025 by Eugene Turushev and Matt Hoadley. Its consumer brand, BDE Life, offers online life insurance quoting, and is licensed in all 50 states. The company also acquires and builds life insurance agency teams across the U.S.

Media contact:
Eugene Turushev
Co-Founder
info@bdelife.com
www.bdelife.com

SOURCE: BDE Capital Financials

View the original press release on ACCESS Newswire