Genius Sports Limited (“Genius Sports”) (NYSE: GENI), a global leader in real-time sports data and technology, today announced a new partnership with Equativ and StackAdapt that enables advertisers and agencies to programmatically reach sports fans with creative that responds to what’s happening on the field, in real time.

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Genius Sports has partnered with Equativ and StackAdapt, enabling advertisers and agencies to programmatically reach sports fans with creative that responds to what's happening on the field, in real time.

Genius Sports has partnered with Equativ and StackAdapt, enabling advertisers and agencies to programmatically reach sports fans with creative that responds to what’s happening on the field, in real time.

Sports advertising has always been constrained by fixed scheduling: the same spot runs regardless of whether the game is scoreless or if a fan is on the edge of their seat. Genius Sports’ Moment Engine changes that by reading and reacting to live game data feeds in real time, giving advertisers critical contextual insight into what’s happening during a game. Now integrated into StackAdapt’s AI advertising platform alongside Equativ’s creative enhancement technology, brands can activate campaigns during a game’s peak emotional moments and use dynamic creative optimization to align ad messaging with the mood fans are experiencing.

For programmatic buyers, the partnership brings the Moment Engine’s moment-based advertising capabilities directly into the StackAdapt media-buying workflow.

The new solution combines Genius Sports’ live game signals and audiences with Equativ’s creative enhancement technology and StackAdapt’s performance buying platform, giving brands two ways to activate.

  • Genius Deal Library: Select ready-to-run Genius Sports Moments audience deals in StackAdapt’s marketplace with programmatic Deal IDs, with no new trafficking or creative rebuild required. Genius Sports data and Equativ’s Sports Ticker enhancement can add live scores and upcoming matchups to a brand’s existing CTV, video, or display creative.

  • Custom High-Impact: Equativ’s high-impact creative technology pairs with Genius Moments to dynamically adapt campaign messaging in real time to the action on the field, from interceptions to game-winning drives, allowing creative to reflect the same live context the fan is experiencing.

Both offerings are now available directly through StackAdapt via curated Deal IDs from Genius Sports and Equativ. While audience data helps determine who to reach, live game data helps determine when to reach them, allowing StackAdapt buyers to align media and creative with the moments when fan attention and emotion are highest.

“Programmatic advertising has become incredibly sophisticated at understanding who a consumer is, but live sports give marketers another powerful signal: when that consumer is most engaged,” said Josh Linforth, Chief Revenue Officer at Genius Sports. “Together with Equativ and StackAdapt, we’re making that intelligence easy to activate within the existing media-buying workflow, giving brands a way to respond to the game as it happens rather than simply advertise around it.”

Built for the Second Screen

The offering is designed to complement, rather than interrupt, the live sports experience by reaching fans across the digital environments they use while watching. With 84% of sports fans using a companion screen such as mobile during a broadcast, brands have a significant opportunity to extend live sports campaigns beyond the television screen. According to Equativ’s research, sports fans are also 91% more likely to pay attention to an ad featuring a relevant live score, demonstrating the value of connecting advertising to a game’s context.

“Live sports is the most powerful emotional environment in media,” said Frank Maguire, SVP, Product Marketing & Sustainability at Equativ. “As a fan’s mood shifts from tension to elation in a matter of seconds according to gameplay, an ad that ignores that shift is easy to tune out. This partnership gives advertisers a simple way to understand and activate against these moments, with dynamic creative optimization that lets brands move with the emotion of the game and deliver personalized messages contextually relevant to what they’re feeling in that precise moment. That alignment is what makes an ad resonate rather than just appear, and what makes this partnership with Genius Sports and StackAdapt transcendent for the industry.”

An Always-On Sports Strategy

The offering extends beyond major tentpole events, allowing advertisers to build real-time sports strategies across the calendar. Genius Sports works with more than 400 leagues and federations globally, providing data across football, basketball, baseball, hockey, soccer, golf and other sports. Through StackAdapt, buyers can use that breadth to activate against sports audiences throughout entire seasons rather than limiting moment-based campaigns to events such as championships and playoffs.

“Live sports creates moments of extraordinary attention, but historically it hasn’t been easy for programmatic buyers to respond to those moments as they happen,” said Greg Joseph, VP, Inventory Development at StackAdapt. “By bringing Genius Sports’ live intelligence and Equativ’s creative technology directly into StackAdapt, we’re giving advertisers a simple way to make sports campaigns more responsive to the action, while keeping activation within the platform and workflow they already use.”

Advertisers can contact their StackAdapt, Equativ or Genius Sports representative for additional information.

About Genius Sports

Genius Sports is a global leader in real-time sports data, and the official technology and media partner powering the global sports ecosystem. Its platform is used in more than 150 countries, connecting leagues, teams, sportsbooks, broadcasters, brands and fans through official data, video, analytics and fan engagement solutions.

Genius Sports partners with more than 1,000 sports organizations worldwide, including the NFL, English Premier League, NCAA, DraftKings, FanDuel, bet365, CBS, NBC and ESPN. Through AI, computer vision and live sports technology, Genius Sports helps rights holders capture, manage and commercialize their content across the full fan journey. For more information, visit geniussports.com.

About StackAdapt

StackAdapt is the leading AI advertising and orchestration platform marketers rely on to drive brand growth and revenue. Built entirely in-house with an easy-to-use interface, StackAdapt unifies programmatic and owned channels—including CTV, DOOH, display, native, audio, email, and more—into one seamless experience. The platform makes it easy to find the right audience, personalize creative, run campaigns, optimize, and measure results in one place. Trusted by the most forward-thinking brands and agencies, StackAdapt combines speed of innovation, deep vertical expertise, and partnership that powers real business growth. For further information, visit www.stackadapt.com.

About Equativ

Equativ is a global, end-to-end media platform empowering advertisers and publishers to achieve real outcomes by uniting premium inventory, dynamic creative formats, and engaged audiences with advanced curation and AI-powered ad tech across all channels. Purpose-built for the attention economy, Equativ delivers quality, engagement, and performance while prioritizing respectful, user-centric ad experiences. With a team of over 750 professionals across 19 countries, Equativ combines global scale with deep local expertise. Learn more at Equativ.com.

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