Privacy-first grounding infrastructure for leading consumer platforms, technology companies and financial institutions

NEW YORK, Sept. 15, 2026 /PRNewswire/ — Qloo, the privacy-first cultural intelligence layer for AI, today announced its inclusion in the highest-maturity category of the Gartner report, Emerging Tech: AI Vendor Race: Startups to Watch in Synthetic Population and Behavioral Simulation.¹ Among 33 companies profiled, Qloo is one of just two positioned in the upper-right segment of the within the “Set Diamonds (Front Runners)” category.

Qloo grounds AI in structured real-world knowledge and human preferences. Built and continuously refined over more than a decade, its proprietary ontology and knowledge graph map the attributes and relationships connecting places, media, brands and experiences. Predictive models trained on anonymized preference signals translate that foundation into personalized offers, digital concierges, discovery and commerce at scale.

“Knowing what someone may like should not require knowing who they are,” said Jay Alger, chief operating officer of Qloo. “Taste intelligence is becoming the core infrastructure for consumer AI. We give businesses a shared understanding of culture and preferences that can serve an entire product ecosystem as foundation models, interfaces and devices evolve.”

Qloo’s API-first platform complements foundation models and agents, allowing multiple products to draw on the same intelligence without requiring user identities to be shared with Qloo. The company is also advancing on-device capabilities designed to deliver personalized experiences while keeping user-specific context on the device.

Qloo’s technology is used by organizations including Live Nation, American Express, Match Group, Michelin, Netflix and JCDecaux.

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¹ Gartner, Emerging Tech: AI Vendor Race: Startups to Watch in Synthetic Population and Behavioral Simulation, Vibha Chitkara, 2026

About Qloo

Qloo is the privacy-first cultural intelligence layer for AI, helping businesses understand and predict human preferences. Built and continuously refined over more than a decade, its proprietary ontology, knowledge graph and predictive models connect structured knowledge of places, media, brands and experiences with anonymized preference signals. This foundation powers AI grounding, discovery and personalization at scale across consumer and enterprise applications.

Qloo’s API-first platform complements foundation models and agents, enabling businesses to apply a shared understanding of culture and taste across their products without requiring user identities to be shared with Qloo. Its technology is used by organizations including American Express, Live Nation, Match Group, Michelin, Netflix and JCDecaux. Founded in 2012, Qloo is headquartered in New York. Learn more at qloo.com.

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SOURCE Qloo Inc.