We Energies Taps Canine Ambassador for Safe Digging Campaign in Milwaukee
We Energies has introduced Mia, an 'ambassadog', to promote safe digging practices in Milwaukee, as reported by FOX6 News Milwaukee.
Milwaukee, WI, August 10, 2026 —
We Energies has launched an unusual new initiative to promote safe digging practices in Milwaukee, enlisting a canine ambassador named Mia. The campaign, highlighted by FOX6 News Milwaukee, aims to raise awareness about the importance of calling 811 before any digging project.
Mia, an ‘ambassadog’, will serve as the public face for the utility company’s safety outreach efforts. The primary message encourages residents and professionals alike to contact 811, a free service that will notify underground utility operators of planned digging. This notification allows for the marking of buried lines, such as gas, electric, and water, preventing potential hazards and service disruptions.
Safe digging practices are crucial to prevent accidental damage to underground infrastructure. Such damage can lead to dangerous situations, including explosions, fires, electric shocks, and significant service outages. The 811 service is designed to mitigate these risks by providing a simple, centralized system for coordinating utility line location.
The introduction of Mia marks a creative approach by We Energies to engage the public on a critical safety topic. While the specific details of Mia’s activities were not provided, her role is expected to involve educational outreach and community events designed to reinforce the ‘Call 811 Before You Dig’ message.
Story summarized from the original created by Google News on news.google.com, see more information here.